Western Hotels & Resorts Market Segmentation

Segment
Code

PMS
Description

TX Code
Unit

TX Code
Rev

Forecast
Method

Show

Combine
Into

Categories
Sub-Totals
Segments

Hotel

Yieldable
High Rates
Retail
Low Rates
Retail
Non-Yiedable
Contracts
Retail
Group
Corporate
Retail
Leisure
Retail
Other Rooms
Revenue Only

Apartment Residence

Long Term
High Rates
Retail
Low Rates
Retail
Permanents
Contracts
Retail
Short Term
High Rates
Retail
Low Rates
Retail